Sophie Hicks + Alan Aboud On Designing For Paul Smith
Chatting about how you can make a global brand feel like home
Architect Sophie Hicks was behind Paul Smith's flagship stores and their unique atmosphere, taking on Westbourne House – the infamous "shop in a house". And Alan Aboud has been behind ads and packaging for years. Paul Smith is a quintessentially British designer. His clothes are about personality, interesting fabrics, and, above all, keeping it simple. This approach has marked him as a success both commercially and critically. General admission. Ticket includes entry to Hello My Name is Paul Smith exhibition from 6.30pm-7:45pm.
"Hick's biography has fabulous footnotes."