A provocative pop-up by ghd in Soho, transforming tresses during London Fashion Week
To celebrate London Fashion Week's new home, iconic hair brand ghd is launching a provocative pop-up hair studio in the heart of sultry Soho: the ghd S&M Studio. Open for 5 days only, the ghd S&M Studio will offer daily dry styling sessions for the fearless and fashionable to have their hair whipped into shape. This is the cutting-edge in hairstyling: aligned with Fashion Week, you can expect SS16 styles here and now. The looks are created and forecasted by ghd UK brand ambassador Zoe Irwin, reflecting the hair trends to watch, and come from a choice of two style menus: Sleek and Movement (S&M). Voyeurs passing by will be able to peep in through specially designed secret keyholes, watching as tresses transform from humble to heart-racing. But it's not just about fabulous hairdos. You'll get to chill out, enjoy your locks, and sip on a free smoothie (before 4pm) or delectable cocktail (after 4pm) after your styling session. Sounds just about perfect. Join the conversation with #TametheKink "The hairstyling geniuses at ghd host a pop-up S&M-themed hair studio in their Dean Street event space." – Time Out Over 18s only. Styling sessions vary in length, lasting up to 1 hour maximum. Tickets include one styling experience with an expert ghd stylist plus a complimentary S&M beverage (smoothie before 4pm, cocktail after 4pm). Dry styling means the styles will be created on clean hair with ghd stylers, without the use of water or washing; you should arrive with clean hair to avoid disappointment. Please arrive 10 minutes before your selected appointment time. Latecomers will forfeit their appointments. By purchasing these tickets you agree to the possibility of being filmed or photographed while in the studio. Image credits: Photographer: Andrew O'Toole. Left hair: ghd art team. Right hair: Ken Picton.
"We're expecting only good things."