Learn how to create a successful video campaignCurrently in its 10th year, The Smalls Film Festival has now become an intrinsic part of the London film scene. From discovering young talent and creating networking opportunities to showcasing a great selection of short films, this is the place to be this September. For this one join an expert panel that will advise you on how to create a successful video campaign that is optimised for each channel; as well as designed to resonate with people, not cookies.
Marketers are well versed on the power of reaching audiences through video marketing, but how can video content creators best answer their briefs?
The words "I want my video to go viral" are enough to make any advertising creatives shudder, and with the rise of Instagram, Vine and Snapchat video, all requiring different types of content, it can be tough for filmmakers to understand the key ingredients needed to make their campaign fly. In addition, the growth and proliferation of the video industry has given rise to an increasing need for filmmakers / production companies to be more strategic with their pitches.
- Kate Tancred: Managing Director, The Smalls (Chair)
- Alex Clough: Social Media Director, Splendid
- Barney Worfolk-Smith: Director, That Lot
- Sebastian Underhill: Co-Founder and Director, 33Seconds
- Dan Best: Executive Director Strategic Business Development, Unruly
Tickets include a free drink.