For the first time ever, Cadbury Milk Tray will premiere its new advert at a top secret immersive experience, where guests will join Milk Tray Man, Patrick McBride, on his first official mission on the 6th October. Whilst the exact nature of the Milk Tray Man’s adventure will be kept under wraps prior to the event, guests will be invited to become Cadbury Milk Tray Operatives for one night only and watch the epic new advert before it airs on national television. As part of this unique event, fans will be required to register before details of their mission are revealed. Guests will be given a new identity, co-ordinates of a Cadbury Milk Tray command base meeting point and details of appropriate attire to wear in order to get into character on the night. At the evening itself, guests will take part in interactive experiences, such as learning the art of thoughtfulness in a bid to show there is a Milk Tray Man in all of us. And of course, there will be the opportunity to sample delicious Cadbury Milk Tray throughout the evening itself! Over 18s only. Valid ID required. Please note: some elements of the event may require attendees to get involved in physical activities. This event is free, but tickets are limited so it can't be guaranteed. The lucky few that get to join the Milk Tray Man will be contacted prior to the event and after registering with YPlan. By registering, you agree for your data to be shared with both Cadbury and YPlan for marketing purposes.