Did you know that at speed dating, those who stay seated quickly become pickier than those who move seats? Did you know that The Mere-Exposure Effect means we develop a preference for people the more we see them, even if we don’t know them? Did you know that we actually like people better when they’re wearing warm colours, like red? What is it? Come to DATE LAB and see how they’ve used science to create a truly unique event. They’ve used psychological principles to level the playing field and test singles' initial compatibility . At their first event, they had a match rate of 90% and the results have gone from strength to strength. Everyone deserves chemistry! Come to DATE LAB and see what sparks you can create. How it works: in lead up to the event, you'll be sent The Date Lab Event Kit. This contains a description of how the night will run and a short list of unconventional rules you must adhere to. Once the event has finished you will be sent a full 'Chemistry Pack' detailing the scientific principles and specific studies underpinning this unique event. This event is currently for ladies and gents in their 20s and 30s. Women must dress all in black. Red is STRICTLY PROHIBITED – no red clothing, cosmetics, jewellery or accessories.


Coin Laundry, Clerkenwell

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