For Shu Uemura, beauty is more than just appearance: it's an art. Founded by the legendary Mr Shu Uemura in 1983, this pioneering brand seeks to enable every woman to become the artist of her beauty. Head down to Covent Garden to learn some seriously bold Halloween looks focused around costume eye artistry and blood red lips. You'll not only receive a makeover with award-winning products, but you'll also get to take home a complimentary gift worth £25. Now that's beautiful. Over 18s only, valid ID required.