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What is it?
In the past decade, the music industry in London has transformed. Streaming services have become power houses. Online fandoms and social media networks (see: TikTok) are creating stars. Digital radio has exploded. Virtual gigs have become a thing. The result? Traditional jobs in the industry have transformed and whole new roles have been created. If you're trying to make your first steps towards a career in music, it can be hard to know where to start. This chat will hopefully be the antidote to that.
When is it?
7pm on December 6
For our last Time Out Talk: Work Wonders, Time Out's executive editor Kate Lloyd will talk to four pros who all do different behind-the-scenes roles to chat about how to get into the industry and succeed in 2021.
Tom Mehrtens, SATELLITE414
Since joining leading PR agency SATELLITE414 as an intern more than 10 years ago, Tom Mehrtens (they/he) has progressed to the level of Senior Entertainment Publicist with the company. Their notable press campaigns include Beyonce, Normani, Noah Cyrus, Lykke Li and Ellie Goulding. In recent years they have received recognition for their work promoting queer voices, such as Rina Sawayama, Munroe Bergdorf, Ashnikko, Walt Disco, Dorian Electra and major events like Mighty Hoopla Festival and the Attitude Awards.
Sheniece Charway, YouTube
Sheniece Charway (she/her) is an Artist Relations Manager at YouTube Music. Since joining the team in 2019, she has played a leading role in the growth of Black music on the platform, working on Skepta’s Live Q&A, GRM Daily Discography with Ghetts and a Stefflon Don fan event. During the pandemic, she orchestrated the first ever virtual MOBOs and GRM Rated Awards. She also helped curate YouTube Music’s first ‘Excellence Brunch’, which was a celebration of the best of Black British culture in music. (Attendees included the likes of Burna Boy, Stefflon Don, Jorja Smith and AJ Tracey.) Prior to joining the YouTube Music team, Charway was Marketing Assistant at Columbia Records, working with artists such as DJ Maphorisa and Harry Styles and spearheading the creation of Rick Ross’ award-winning game, ‘Port Of Miami: Born To Drive’, which was the first of its kind to launch on Facebook. She was crowned Music Week’s ‘Rising Star’ at the 2021 Women In Music Awards.
Joanna Szyczewska, Polydor
Originally from Poland, Joanna (she/her) started working for Polydor's Creative team, managed by Semera Khan, almost two years ago. Her job as Content Commissioner involves making everything from music videos and artwork to capturing live shows and behind-the-scenes clips to producing TikToks and lyric videos. Basically, she helps to shape artists’ visual language. She has proudly created content for artists like The Rolling Stones, Becky Hill, Sea Girls, Baby Queen, Raye, Gracey and many others.
Tiger Hagino Reid, Tiger Projects
Tiger Hagino Reid (she/her) has worked in the music industry for more than 15 years. She started out as a day-to-day manager for Basement Jaxx. For the past 10 years she has been working for the Beggars Group and XL Recordings in the UK and in Japan, running international and local Japanese and British album campaigns for the likes of Adele, Kamasi Washington, The xx and FKA twigs. She recently set up her own business, Tiger Projects, to work freelance across music, international and project management for artists such as Yaeji and Lucinda Chua. Tiger connects everyday work in the music industry with decolonial, queer and feminist theory through her Masters at Birkbeck (Culture, Diaspora, Ethnicity) and organises a independent course titled Rhythm, Race, Revolution, that explores music as a lens through which to explore ideas of ‘race’, gender and colonialism. She also writes about identity for publications such as gal-dem, has a regular radio show on Foundation FM and has co-founded ESEA Music Collective, which aims to provide better representation for ESEA (East and South East Asian) people and solidarity with other POC communities in the music industry.
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Need to know:
Samsung KX, Kings Cross
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